PANTONE Color of the Year: Ultra Violet
"A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future."
Prince would be proud, no? Aside from being the signature color of one of the greatest musicians of all time (idc...let's argue) Ultra Violet is said to be complex and contemplative. Sounds awfully like the great "Artist Formally Known As...", but we digress.
Mimicking the deep hue of an endless night sky, Ultra Violet symbolizes our limitless potential and urge to explore beyond that which we already know. One of the colors most closely associated with mindfulness practices, purple tones energize and uplift causing one to be more present and aware. According to Pantone, "Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
The rich and moody hue of this latest color of the year has us feeling inspired! What's more gorgeous than a vast night sky peppered with glittering stars? Ultra Violet is sure to find its way into a number of retailers this year and we've put together a little inspiration gallery to help you envision how this newest shade could fit into your space!
